Twitter: Number of Active Users in “Absolute Decline” Since Pandemic Censorship Began
Elvis Dunderhoff October 26, 2022
There just isn’t any reason to go on Twitter anymore. You can’t find anything relevant unless you spend an unreasonable amount of time digging for it.
YouTube can do mass censorship because they still have music, which is what most people go to YouTube for. Music is like 99% of their views. But Twitter was always a politics site, and if there are no politics, why are you there? Instagram has better pictures of half-naked women, and the mainstream Jewish political commentary is everywhere.
The purpose of Twitter was to allow everyone to share their opinions about everything, and at least half (maybe more) of those opinions are banned.
Elon Musk is right that the reinstitution free speech on the platform would reinvigorate it.
“Is Twitter dying?” billionaire Elon Musk mused in April, five days before offering to buy the social media platform.
The reality, according to internal Twitter research seen by Reuters, goes far beyond the handful of examples of celebrities ghosting their own accounts. Twitter is struggling to keep its most active users – who are vital to the business – engaged, underscoring a challenge faced by the Tesla chief executive as he approaches a deadline to close his $44 billion deal to buy the company.
These “heavy tweeters” account for less than 10% of monthly overall users but generate 90% of all tweets and half of global revenue. Heavy tweeters have been in “absolute decline” since the pandemic began, a Twitter researcher wrote in an internal document titled “Where did the Tweeters Go?”
A “heavy tweeter” is defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a week, the document said.
The research also found a shift in interests over the past two years among Twitter’s most active English-speaking users that could make the platform less attractive to advertisers.
Cryptocurrency and “not safe for work” (NSFW) content, which includes nudity and pornography, are the highest-growing topics of interest among English-speaking heavy users, the report found.
See?
Maybe it’s still good for crypto, but that’s a niche market. It’s fair enough that instagram doesn’t have actual porn, but there are a lot of other sites that do have actual porn.
It’s kind of hilarious that this site would be reduced to crypto and porn, which are like the two most scummy things on the internet.
At the same time, interest in news, sports and entertainment is waning among those users. Tweets on those topics, which have helped Twitter burnish an image as the world’s “digital town square,” as Musk once called it, are also the most desirable for advertisers.
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Twitter was motivated to investigate “disturbing” trends among users that may have been masked by overall growth in daily active users and better understand the decline in the company’s most active users, the documents said. The study made no specific conclusions about why heavy users of the platform are declining.
There are rumors that Elon is going to finish the deal this week.
I still don’t really believe it’s possible, but I’m hoping it is so.
Related: Elon to Fire 75% of Twitter Employees